Take the role of an expert and walk them through the decision making process.Flesh out the story - why did client X come to you? What tipped them toward your product? Which features were most important? Details like these are convincing for Amiables. Bring up examples of similar clients who have successfully used your product.Amiables will need to feel safe in their relationship with your company before they’ll be comfortable doing business with you. Help them visualize the outcomes their business could achieve with the help of your product or service. Conversations with Amiables are generally laid-back and informal. They will be friendly, calm, and patient during meetings. Since Assertives aren't great listeners, keep your statements short and to the point.Īmiables are great listeners and might ask more personal questions in an attempt to get to know you outside of your professional role.If you're citing a successful customer, talk about the ROI they saw rather than how much they loved the product. Steer clear of personal opinions and testimonials.Take advantage of their competitive streak and show them how your product will help their company compete with others in their industry.Cutting-edge features won’t impress Assertives unless you can demonstrate why they will be useful to their organization. Emphasize how your product will solve their business’ problems.Don’t waste their time repeating facts or building up to your point - cut to the chase. If you don’t know the answer to a question, let them know you’ll follow up instead of trying to give a halfway correct answer. Always make sure you’re prepared for a meeting with an assertive personality type. Professionalism is always important, but especially so when it comes to Assertives.Their volume is also a little louder than average, and they use animated, confident body language.
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